Golden Globe Awards 2012 Dresses Have Already Been Knocked-Off
Seemingly seconds after A-listers graced the red carpet dressed to the nines for the Golden Globes, less expensive labels created replicas of some of the most famous starʼs couture from the event. While most people were sitting on their couch ogling Charlize Theron in her revealing blush pink Dior gown and Angelina Jolie in that custom made Atelier Versace number, dressmakers at Faviana, a formal wear company whoʼs frocks are worn mostly for proms and bar mitzvahs, were feverishly sketching those gowns, making them affordable, and soon available, for the masses.
Just four days after the Globes, the label revealed their copycat couture on the Today Show for their segment “Dress Like A Star.” Models posed in replicaʼs of dresses worn by Charlize Theron, Angelina Jolie, Stacy Kiebler and Jessica Alba. Each of these frocks run less than $500 and can be bought in stores in six to eight weeks. But those are not the only celebrity knockoffʼs you can buy from Faviana; infact, the company has an entire section of their website, aptly named “DRESS LIKE A STAR”, devoted to, well, dressing like a star.
Although it’s exciting that those of us who arenʼt making twenty million dollars a movie or having designers chuck custom-made couture at us, have the chance to emulate these gorgeous works of art, there are some controversies that arise from companies copying designer gowns. For instance, there is no Design Prevention and Piracy Prevention Act to secure the creative intellectual property of designers. The dress business is just a small portion of the proliﬁc problem of design piracy. Knockoffʼs of Louis Vuitton, Proenza Schouler, Gucci and countless other brands are continually hawked at street venders, outing the companies of hundreds of thousands of dollars or more. This raises questions surrounding how much of these labels designʼs should be protected for the sake of safeguarding capitalism.
By Stephanie D’Angelo