H&M Goes Green with It’s Exclusive Glamour Collection

Mar 21, 2012 By Sarah Humphries

H&M is proudly promoting environmentally conscious fashion with the release of it’s Conscious Collection’s Exclusive Glamour Collection. This capsule collection, modeled by Constance Jablonski, features vivid garments- mostly dresses for day and evening. The vibrant colors and opulent fabrics undoubtedly have the look of a luxury label but with earth friendly manufacturing processes. The environmental aspects of the garments include compositions of organic cotton and hemp as well as recycled polyester.

            The Exclusive Glamour Collection, which was inspired by the trends of the red carpet, has already returned to the red carpet, as it seems. A statement from H&M confirmed that celebrities are already big fans of the collection: “The collection has already been seen on the red carpet. Amanda Seyfried wore the blue tuxedo blazer and shorts at a London premiere, Oscar nominee Viola Davis has been seen in the hot-pink sleeveless top and skirt and Kristin Davis wore the apple green embroidered dress to a Vanity Fair event. Michelle Williams wore an H&M custom-made gold-draped organic cotton bodice with a satin-backed crepe trumpet skirt at this year’s BAFTAs in London. A top and skirt inspired by Michelle’s exclusive gown will be available in selected H&M stores when the Exclusive Conscious collection is launched.”

This collection shows the wonderful possibilities of sustainable fashion without sacrificing aesthetics. The Exclusive Glamour Collection will be available in about 100 H&M stores worldwide from April 12th.

By: Sarah Humphries

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Category: ad campaigns, Fashion




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