Prada has released a bewitching mixed-media lookbook for Spring/Summer 2012. Collaging of words and images brings a sense of sweet nostalgia and charming taste that is exquisitely Prada. Models Lindsey Wixson, Anais Poullot, Ruby Aldridge, Kasia Struss, Ginta Lapina, Abbey Lee Kershaw, Fei Fei Sun, Daphne Goeneveic pose in backstage and runway photos that are interweaved with images of circuitous highways, cars, flowers, and picturesque scenes. Jereon Koolhaas and Lok Jansen, the creators of the artwork, have laced words and phrases with dramatic sensationalism and placed them harmoniously amongst the collages. This lookbook is more than just arts and crafts, it’s a sublime creation of high fashion cleverness.

By: Sarah Humphries